Wisconsin Fuel & Retail Association
Supporting independent business since 1926.
Advocating our members positions at the state and national level by educating policy makers and the public about our industry;
Providing critical information, recognizing and sharing best-in-class experiences, and offering educational opportunities that help our member businesses thrive;
Promoting a fair and competitive marketplace that benefits Wisconsin consumers; and
Communicating the importance of independent businesses in the social and economic fabric of our communities.
WFRA is dedicated to the success of fuel marketers, convenience stores and their associated industries in Wisconsin.
We advance this success by:
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Wisconsin fuel & convenience by the numbers
2,840 stores
45,700 employees
$13.5 billion total sales
$10.4 billion fuel sales
4.1 billion gallons sold
$3.0 billion taxes collected
Source: NACS State of the Industry Report of 2022 Data; Nielsen TDLinx Store Count