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• 2026 WFRA Convention Exhibitor Booths

  • When
    June 02, 2026
  • Location
    Wilderness Resort, Wisconsin Dells

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  Exhibit at the 2026 WFRA Convention!

  Rates:

  Badger Club Members: First Booth $1500 | Additional Booth $900

  Members: First Booth: $1700 | Additional Booth: $900

  Non-Members: First Booth: $2400 | Additional Booth $1750

  Booths Include: 10' wide x 8' deep space equipped with front and side curtains, one 8' table, 2 chairs, a wastebasket and an exhibitor identification sign.

  Click Here to View the Floorplan

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• 2026 WFRA Convention

  • Start
    June 02, 2026
  • End
    June 03, 2026
  • Location
    The Wilderness Resort

  Register

  Join hundreds of your fellow fuel marketers for Wisconsin's premier fuel and convenience industry event! The WFRA Convention offers educational talks, economic insights, networking, entertainment, and more than 100 exhibitors showcasing all their new products and services. All the valuable resources you need to help your businesses succeed, all under one roof.

  Best of all, we are proud to offer FREE Convention registration for WFRA member fuel marketers, jobbers, and their employees.

  Stick around for day two and our ever-popular Summer Golf Outing! This year we’re bringing you both events back-to-back.

  
  

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• 2026 WFRA Golf Outing

  • When
    June 03, 2026
  •  
    8:00 AM
  • Location
    Trappers Turn, Wisconsin Dells

  Register

  Join us for our Annual Summer Golf Outing at the WFRA Conference! This outing is a four-person team scramble. Prizes will be awarded to the team with the lowest score.  There is no handicap system.

  Fee Includes: Green Fees for 18 holes of golf, cart rental, boxed lunch, on-course beverages and a reception with evening heavy appetizers and the chance to win great prizes!

  WFRA Associate Members are encouraged to invite their retail customers to join their foursome!

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