2026 WFRA Convention & Golf Outing

June 2-3, 2026

Join hundreds of your fellow fuel marketers for Wisconsin's premier fuel and convenience industry event!

The WFRA Convention offers educational talks, economic insights, networking, entertainment, and more than 100 exhibitors showcasing all their new products and services. All the valuable resources you need help your businesses succeed, all under one roof.

Best of all, we are proud to offer FREE Convention registration for WFRA member fuel marketers, jobbers, and their employees!

Stick around for day two and our ever-popular Summer Golf Outing! 

Registration Coming Soon!

Hotel Information

The Wilderness Resort

511 E. Adams
Wisconsin Dells, WI 53965

(800) 867-9453
https://www.wildernessresort.com/

Book Your Hotel Here!