2025 WFRA Convention & Golf Outing

June 3-4, 2025

two events, one location! 

Join hundreds of your fellow fuel marketers for Wisconsin's premier fuel and convenience industry event!

The WFRA Convention offers educational talks, economic insights, networking, entertainment, and more than 100 exhibitors showcasing all their new products and services. All the valuable resources you need help your businesses succeed, all under one roof.

Best of all, we are proud to offer FREE Convention registration for WFRA member fuel marketers, jobbers, and their employees!

Stick around for day two and our ever-popular Summer Golf Outing! This year we’re bringing you both events back-to-back.

More details coming soon!

Register Now!

convention schedule

Monday, June 2nd

4:00-6:00pm - Welcome Reception, (Africa 30/40)
Appetizers, Soft Drinks, Beer, Cash Bar

Tuesday, June 3rd

8:00-9:00am - Hot Breakfast Buffet, (Outside Africa 50/60/70)

8:45-9:00am - WFRA Annual Meeting (Africa 50/60/70)
Announcement of new WFRA Board

9:00-10:00am - Opening General Session (Africa 50/60/70)
"Your Brand Sucks!" Presented by Ernie Harker

10am - 4pm - Trade Show (Africa Ballroom)
Over 100 Companies!

4:00-7:00pm - Silent Auction (Africa Ballroom Foyer)
Heavy Appetizers and Cash Bar

7:00-9:00pm - Casino Night (Africa Ballroom Foyer)
Win Cash Prizes!

9:00pm - 12:00am - Live Music (Maji Lounge)
Brad Emanuel

Wednesday, June 4th

8:00am-12:00pm - WISPEC Annual Meeting (Africa 60)

convention pricing

Wednesday, June 4th

10:00am - Registration (Trappers Turn Golf Club)

11:00am  - Shotgun Start & Boxed Lunch

4:00pm - Appetizers & Cash Bar

5:00pm - Awards & Prizes

More Details Here!

Hotel Information

Kalahari Resort & Convention Center

1305 Kalahari Drive
Wisconsin Dells, WI 53965

(877) 525-2427
https://www.kalahariresorts.com/wisconsin/

Book Your Hotel Here!