Become a WFRA member

Our association is built on the strength of our member businesses, and we are stronger than ever. Collectively, our industry employs 45,000 people, operates 2,800 stations and stores, and supplies nearly all the home heating oil sold in Wisconsin.

Interested in membership? Start with Lori Gerber at (608) 256-7555 or gerber@wfra.org.

Member Benefits

  • Our weekly emails and bi-monthly magazine include the latest industry information, regulatory alerts, legislative recaps and "calls to action", as well as industry best practices and economic outlooks.

  • WFRA hosts year-round events including educational seminars, legislative meetings, golf outings, hunting trips, ice fishing, and our annual Convention & Trade Show.

  • WFRA's expert staff is always available to find the answers to your questions on Wisconsin laws, state agency rules, national regulatory requirements, and more.

  • Take advantage of our exclusive endorsed services including credit card processing, insurance, 401(k), training, publications, and more.

  • Members receive full access to our Membership Directory, along with advertising opportunities and quick reference guide to Wisconsin businesses.

  • The WFRA Foundation provides scholarship opportunities to Wisconsin students in the petroleum industry.

Memberships

  • Our Regular Members include everyone involved in the day-to-day fuel business: Gas stations, convenience stores, truck stops, heating oil providers, fuel distributors and wholesalers. Our goal is to help petroleum marketers thrive by providing aggressive advocacy, discounts on endorsed services and training, and first-class industry news and commentary.

    Regular Members also receive free admission to the WFRA Convention. Our biggest event of the year is also your best opportunity to meet your vendors face to face and experience the cutting edge in industry technology and practices!

  • Our Associate Members include all of the valued business partners of our Regular Members: Equipment vendors, merchandise distributors, real estate agencies, legal services, insurance providers, software companies and more... anyone that does business with the fuel industry. Quite simply, our Regular Members (and our Association) would not be in business without our Associates.

    We strive to give our Associate Members excellent service and excellent access. This includes discounted member rates at the WFRA Convention, sponsorship opportunities at all of our various events, advertising choices in WFRA publications, and the option of upgrading to premier partnership in the Badger Club.

  • Supplier Members are a special subset of our Associate Members. These companies refine and manufacture the motor fuels sold by petroleum marketers.